The frontier
Insights from the frontier
New signals, data, and field notes on building the autonomous revenue engine — published as the frontier moves.
The platform became something an agent can read and write directly — Agentforce acts on records itself. The roles, process, and management around it were still designed for a human clicking through a screen. That gap is the whole opportunity, and the whole risk.
MIT's 2025 read: the winners didn't have better models. They embedded AI into a defined workflow with memory and feedback. The rest bolted a generic tool onto an undefined process. The gap isn't ambition — it's architecture.
The fastest credible win isn't a platform rollout. It's a single motion — say lead routing — proven end to end as a Signal → Reasoning → Action → System-of-Record loop. One loop you can measure beats ten pilots nobody can.
Point-to-point integrations are how the stack fought for years. MCP flipped that: as tools shipped MCP access, orchestration moved up a layer and the CRM became the spine agents read and write across. It isn't coming — it's here. Buy for interoperability, not features.