When agents do the admin, management becomes the job.

The content layer is solved. The operating layer is the open question.

Enablement has gotten very good at producing and delivering — onboarding paths, certification, battlecards, training. That work matters, and most teams do it well. What's missing is the layer above it: the operating model that defines how the work actually runs. Whether the process is written down. Whether managers reinforce it. Whether the system captures what happened and feeds it back into what a rep does on the next call. That layer is what AI needs in order to be useful — and it's the one almost nobody has been asked to build yet.

The operating model, and the people who run it.