Under the hood
How the engine actually works
The data architecture that connects the stack you already own, and everything the engine does for you once the loops are running.
The Data Architecture
How your whole stack talks across the funnel
No new database, no rip-and-replace. Every tool you own plays one of four roles: it senses a signal, helps reason, takes an action, or holds the record. Salesforce is the spine they all read from and write back to. Here's how they connect at each stage. Swap any tool; the architecture holds.
Below the spine: the analytics tier
Salesforce is the system of record for transactions, not for analytics. The stack runs in one governed direction, then loops back: Salesforce → a warehouse (e.g., Snowflake) → BI (e.g., Tableau) → reverse-ETL back into Salesforce. So the CRM is the source of truth for transactions. The warehouse is the source of truth for analytics and the input layer for every AI loop. Name the authoritative system per object.
Orchestration over procurement · consolidate redundant tools · no net-new vendors
How it works
Everything the engine does for you
An autonomous GTM engine that listens, reasons, nudges, and writes back — under guardrails you control.